With Saudi Arabia being the world’s fastest growing new year-round tourism destination, Saudi Tourism Authority (STA) has announced it will enter into a major new partnership with RX Global - following a formal signing after WTM London - which will see STA become the first-ever ‘Global Travel Partner’ of the World Travel Market (WTM) tradeshow events.

The two-year partnership, which is scheduled to run from November 2023 – September 2025 and is designed to cover the global remit of the WTM brand (including  WTM London, WTM Africa, WTM Latin America and Arabian Travel Market), was announced on 8th November 2023, at the closing day of World Travel Market London.

The agreement to partner was reached on the Saudi stand between the STA and RX Global on the final day at this year’s WTM, where the STA has led the largest-ever Saudi tourism delegation, with over 75 stakeholders in attendance – a 48% increase from last year.

The STA stand this year brings to life the diverse and dynamic offering of what visitors can experience in the authentic home of Arabia, and the scale of progress of the most ambitious transformation in the world.

The STA level of attendance and participation truly demonstrates the significance of WTM 2023 in charting the future of the global tourism sector’s growth. 

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority said, "Saudi is the world’s fastest-growing tourism destination, outperforming every expectation and setting the pace globally. Thanks to Saudi’s tourism leadership, each year our presence at WTM London continues to grow, and we are welcoming more visitors than ever, well on track to reach our targets for 2030.

“This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional activities at WTM events. Trade shows form a key part of our strategy of engaging with international trade partners – making the WTM sponsorship a perfect partnership for growth.